Quote:
Originally Posted by rawlus®
mini's production is probably more than 4 times smart's - and, things would probably be much different if EVERY mini had to be custom configured and ordered.
the problem of tracking is probably easier when custom orders are the exception rather than the rule.
not faulting mini's system. just noting that they are hardly apples/apples comparison to smart.
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Explain to me how tracking is easier when custom orders are the exception? If you are making a bunch of cars that are the same, you don't need to track them as closely (just send a bunch and you are bound to have one that matches an order). If you are making individual cars to custom order, you need to track them closely to make sure that each custom thing is done.
As noted elsewhere, custom orders are not the exception (at the time that I spoke with the dealer up here, almost every car that they got was custom order) and MINI has far more order options. Go to the MINI web page and go through their "Build a car" section.
There are so few combinations of colors and options for a smart, they could build batches of each and then match them to orders later.
As far as MINI building 4 times as many cars, they are still, just like smart, built at just one plant, first Longbridge, now Cowley.
For the MINI, wait time was long when the car was new and was still 10 months two years after it was introduced. Friends of mine got theirs after 3 months last week.
With MINI, you go to a dealer, complete an order with a $500 refundable deposit and you get your car some day. With smart, you go to their web site, pay $99, wait to configure your order, get assigned to a dealer and you get your car some day.
I see lots of similarities.