and I bet it will be a lot more expensive to make up for the declining value of the dollar, placing it, pricewise, more in parity with Canadian pricing, WITH a similar warranty.
I believe it's actually underpriced today, with the discounted price being written off as Marketing expense: There is no better exposure than seeing it on the street and having real owners (us) do the selling for them. Once smartamerica feels a need to utilize other, more traditional forms of advertising, then the cars should reflect real world pricing...or at least...real world in comparision to our neighbors to the north.