Speaking of profit, Smart has yet to turn a profit. Any idea what Penske Automotive will make on the sale of each Smart car through their (Penske Automotive) distribution agreement with their selected dealers per unit?
Many say $200 to $300 per unit?
Penske management said they will have $0.02 to $0.04 cents a share costs associated with the launch of the new Smart vehicles.
According to sources this will be about $2.0 million to almost $4.0 million in after tax expenses. With a 37% tax rate we're talking about $3.0 million to $6.0 million bucks in expenses associated with Smart.
They may have more expenses when they actually go live distributing to the 50 to 60 dealers.
With the above expenses, it tells us, at 40,000 units 2 times their allotment the company needs to make $75 to $150 per Smart to break even.
This piece of the puzzle still confuses me. Penske Automotive made about $2,993 in gross profits per new vehicle in 2006 and $2,427 per used.