What I found interesting is how it talked about the amount of inventory the other companies are keeping - always something that burns money; versus the model PAG has been hinting may be permanent - the build to order. Certainly, it's much easier with the small assembly time of the smart, and it's not a panacea (see Dell's recent woes), but it does open up PAG, and smart in particular, to additional buzz and exposure even after the initial fortwo buzz has worn off.
Personally, I'd love to see additional competitors to the fortwo out there; smart and PAG have the opportunity to prove that a market does exist for it, instead of these lumbering (and dangerous) urban assault vehicles.