Dave says, "It Pays to Wait"

[dennyrex]

from http://www.washingtonpost.com/wp-dyn...032002593.html

"...with oil prices topping $100 a barrel and with prices for regular unleaded gasoline approaching $4 a gallon, lots of Americans are thinking Smart now, so much so that the little car, with an initial U.S. allotment of about 30,000, is sold out in the United States through 2008, said David Schembri, president of Smart USA.

"We're walking a fine line between customers who are waiting too long for a Smart and those who are willing to wait long enough," said Schembri. He said Smart USA is launching an "It Pays to Wait" communications campaign to help placate customers who are eager to get the tiny, two-seat car that can get up to 40 miles per gallon in highway cruising and easily can be parked in the most congested urban environment.

Jensen and Schembri are worried that all of the waiting for Smart will drive prospective customers into the showrooms of Toyota, Honda or Nissan, all of which are exhibiting fuel-efficient little cars here."

[jwight]

Based on some of the orphan "price adjustments" posted recently, it's more like "you pay not to wait."

[dennyrex]

definitely, and given the restrictions placed on the dealers wrt MSRP, this is so predictable as to be a given.

but this latest statement, plus the March 29th statement in the newsletter does appear (to me) to mean that they are moving toward a more communicative stance. this is the first time I've heard the new campaign named and I find the name they chose interesting.
Anything that gets me my VIN sooner is OK by me.