Quote:
Originally Posted by Lewis
From the reports I read in the press the USA Mercedes dealers did not want the Smartcar- they felt it would devalue the luxury brand. So MB had to choose between something like Penske or investing in a new distribution company of their own and given the fact Smart has never made money I doubt the MB board in Germany was thrilled with losing some more money on the Smart in the USA. So Penske was the cheap and dirty solution and I think we are all paying the price of having this shyster operation handling the Smart. Reminds me of all the Bricklin startup brands in how they operate.
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From what I come to believe is that the future of the brand itself lies in the US market, if it flops here, there may be no smart in the future. It is true that Daimler is as the end of their rope with patience in the car. I am no economist, but I have a hard time grasping that with 3/4 of a million cars built and sold and they have yet to make a profit. Maybe I am thinking too black and white with the issue, but it still doesnt make sense to me.
Aside from that issue is the issue of brand panache that MB has to Americans in general. The same reason that the B class and A class didnt come to America is the reason why many MB dealers wont be Smart ones ( my MB dealer it seems ignored that and signed on anyway) By muddying the waters of the image, MB could do harm, look at the C class Coupe, never did well. I think its a good idea that somebody like Penske stepped up to the plate and did this venture, otherwise frankly I dont think it would ever have happened.