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Old 06-21-2009, 05:35 PM   #1 (permalink)
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DFP readers comment on Penske/Saturn

It's not really a news article, but thoughts from some readers that were published.

Your advice for Roger Penske | Freep.com | Detroit Free Press

"From reinstating the Saturn Homecoming owner's convention in Tennessee to where the cars should be built, what they should look like and what fuel they should use, Saturn owners proved again that their passion is the brand's greatest asset."

"Smart cars fit the image and price point that Saturn originally started at back in the late '80s and early '90s, and I believe that there is a core of Saturn customers that would consider a Smart Fortwo if they saw it sitting on the dealership floor backed by the Saturn dealer's service department."

"Penske's purchase of the Saturn brand is the best thing that happened to Saturn since dent-resistant side panels."


Last edited by rfernatt; 06-21-2009 at 05:37 PM..

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Old 06-21-2009, 05:54 PM   #2 (permalink)
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And from what I understand, the ONLY thing good that happened since the dent resistant panels.

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Old 06-21-2009, 06:17 PM   #3 (permalink)
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Quote:
...if they saw it sitting on the dealership floor backed by the Saturn dealer's service department."
Not gonna happen, per Dave Schembri last weekend.

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Old 06-21-2009, 06:45 PM   #4 (permalink)
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Smart USA and Penske are two different worlds and companies. There will be no merger.

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Old 06-22-2009, 07:23 AM   #5 (permalink)
 
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I don't see a merger occuring as such, but, some rebadging of smarts to Saturns makes sense to me. The smart design is a logical extension of the original Saturn philosophy of car design and is the vehicle I always felt Saturn should build: (small, economical, plastic body on spaceframe construction).




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Old 06-22-2009, 07:52 AM   #6 (permalink)
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Originally Posted by parnami View Post
I don't see a merger occuring as such, but, some rebadging of smarts to Saturns makes sense to me. ...
Wouldn't make any sense to M-B/smart GmbH. Penske has no rights of ownership - he's just a distributor.

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Old 06-22-2009, 05:48 PM   #7 (permalink)
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Originally Posted by rfernatt View Post
"Smart cars fit the image and price point that Saturn originally started at back in the late '80s and early '90s, and I believe that there is a core of Saturn customers that would consider a Smart Fortwo if they saw it sitting on the dealership floor backed by the Saturn dealer's service department.
I'm one of them. Owned Saturns for 14+ years, now own a Smart.

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Old 06-22-2009, 06:36 PM   #8 (permalink)
 
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Originally Posted by Old smart View Post
Wouldn't make any sense to M-B/smart GmbH. Penske has no rights of ownership - he's just a distributor.
I understand that, but just as he's approaching manufacturers about rebadging their cars as Saturn, he could approach smart with the same proposition...and this one..unlike the others, actually would make sense!!! smart and Saturn just FIT!!!

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