smart dealer training

[spdickey]

Found over on clubsmartcar.ca the agenda for smart training the dealers went through the past few weeks. Kind of lays to rest that we may know more than they do... interesting list of topics were covered.

Here's a link to the Word doc http://clubsmartcar.com/index.php?ac...=post&id=16246

[MicroNut]

[SMART]

WOW, that is great to see. I am really new to the whole car sales thing so this helps me out a lot.

[Carnut]

Notice that the Pure has no place on their agenda.

[Fredvon4]

smart consultation exercise design:
> The ‘customer interaction business’ is a smart center wide responsibility
> Moment Of Truth discussion
> Customer-friendly ways to be persistent while maintaining the smart vibe
> Customer concern management
> Focus on the funnel – vision casting of WIIFM

I would love to have audited that segment!

[spdickey]

Sounds like touchy feely sales training to me!

"Customer-friendly ways to be persistent while maintaining the smart vibe" - How to be a pushy auto salesman with appearing to be a pushy persistent car salesman.

Hey dude! Catch my vibe!

"Moment Of Truth discussion" - how to close, close, close.

"Customer concern management" - overcoming objections

"Focus on the funnel" - driving the customer to the sale

"The ‘customer interaction business’ is a smart center wide responsibility" - everyone is a salesman at a smart center

[jwight]

spdickey,

My thoughts exactly; not much changes in the car sales business, although with upwards of 40K reservations in hand I'm not sure how much selling needs to be done.

[SmartCard]

Originally Posted by Carnut

Notice that the Pure has no place on their agenda.

yeah, I guess not many of them have been reserved - what was the number, less then 10%? And of course, most of the Pure's features can be included in the Passion's discussion I guess.

[MatthewL]

Dawn and I went to the training in DC there was one in RI as well I think that there was one in CA I believe.......It was informative, interesting, and we are not going to be like your so called "car salespeople" lol we are individuals that will tell you (if you do not know about the car) haha the +s and the -s with each one of the smarts. A lot of people know some about them and others have no clue. We inform them and that is it no haggle and no markup on price. So in otherwords we are going to be your compadre and not that "salesperson" that you think we are going to be........

[Fredvon4]

My compadre would not charge me the things a "salesperson" is going to charge....

Documents fee
Handling Fee
Processing fee
Ad Valorem Tax
Lot Tax
Dealer prep fee
Scotch Guard
Clear Coat protection
yadda yadda yadda

So prove to your FL customers that your really are a compadre and do not push the the pure profit crap at them....

I expect the folks at Classic SELLING me a Smart Car will indeed be sales persons and all the BS and Hype that entails..... including my negotiating away undesired overpriced crap and BS fees 'n taxes