$18,700 total cost for a cabrio with every option is what I paid. It really isn't accurate to factor in a person's finance charges and sales tax since that varies from state to state and person to person.
Also why mention the cost of an orphan when doing a comparison? The most innovative part of the "smart experience" is the sales model: ordering like a Dell computer. No haggle pricing, and no slicks in polyester suits trying to steal your money! If you are in a hurry you WILL pay more, so what? People act like they have a God-given right to buy anything they want right now. Well, get over it, this is a new way of doing business, one that actually rewards those who plan ahead and who are willing to wait to save some money.
If it helps, just think of the list price as being $8k higher than sticker with a discount for those who wait, at least they are allowing the consumer to make the extra profit and not the dealer!
When a newer model becomes available, we intend to 1st order online, and then sell our old smarts when the new ones arrive, 8 or 9 months later. It ain't instant gratification but you still get what you want. It just depends on how badly you want one now vs how much you want to save money. YOU now have a choice that you didn't have before when the dealer just added on "additional dealer profit".