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Old 11-13-2007, 07:01 AM   #1 (permalink)
 
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Will America wise up to the smart?
Detroit News: http://www.detnews.com/apps/pbcs.dll...01/1148/AUTO01

Not a car review, but an overview of the hype surrounding the fortwo.

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Old 11-13-2007, 07:35 AM   #2 (permalink)
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Pretty good article. Noticed the reference to the US ad campaign - when/where??
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Old 11-13-2007, 07:38 AM   #3 (permalink)
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No "normal" ad campaign that I've seen either, but they did manage to get it on CNN - twice.
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Old 11-13-2007, 07:41 AM   #4 (permalink)
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Smart should give their PR people raises- they've gotten more editorial (i.e. free) coverage than any new car for a long long time.
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Old 11-13-2007, 08:42 AM   #5 (permalink)
 
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Penske:
Quote:
"Do you know that 53 percent of internet buyers for the smart want leather seats?"
Lots of cows giving their all for the smart.
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Old 11-13-2007, 11:56 AM   #6 (permalink)
 
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As well as their beef probably.
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