New Videos from Smart USA

[MicroNut]

smart USA has released some promotional videos for the new car featuring Dave Schembri and Anders Jensen

http://www.youtube.com/profile?user=smartfortwo2008

[Gortok]

*chuckle*

(Wavin' at ya, Dave...)

;)

[spdickey]

Anders Jensen ride along

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[kmeinhold]

I kept waiting for something to happen to make this ad campaign clever or at least a clever spoof. Sadly it will do more damage than good, positioning smart right up there with a back lot used car.

Please, Please, Please - realize your target buyer and ask; is this the kind of campaign that will get their interest in your product? Youtoob = yes, used car dealer home video = no. You are selling a sophisticated, well constructed, ahead-of-its-time, forward thinking product, this campaign is none of that.

[gamernotwatcher]

This is why, us marketing types never allow the CEO to star in the product comercials. Then again it is YouTube, and here to Dave for being the stand up guy on a windy cold day.

[TOOL GD3]

Cool videos.
36MPG? Isnt that alittle low, i was expecting 40+?

[MicroNut]

Originally Posted by TOOL GD3

Cool videos.
36MPG? Isnt that alittle low, i was expecting 40+?

Well we don't want this to turn into yet another fuel economy thread (plenty of those already), but they are talking 36mpg under the new 2008 standard. Under the old 2007 standard it would have been 42mpg (40 city / 45 highway). Look on www.fueleconomy.gov if you want more info and to compare to other vehicles.

[Smartster]

Nice video a little dry and a lot of sales talk, but I still love any video's of the smart, here is my favorite video, from Jay Leno:

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[spdickey]

Originally Posted by kmeinhold

I kept waiting for something to happen to make this ad campaign clever or at least a clever spoof. Sadly it will do more damage than good, positioning smart right up there with a back lot used car.

Please, Please, Please - realize your target buyer and ask; is this the kind of campaign that will get their interest in your product? Youtoob = yes, used car dealer home video = no. You are selling a sophisticated, well constructed, ahead-of-its-time, forward thinking product, this campaign is none of that.

I would put these in the class of viral video. Real, mostly unstaged and placed where people like us will talk about, re-post, email to friends, discuss, dissect and analyze. Get people to post it on a BB and talk about it, then its a success... oops... seems to be working!

If you want to see some real creative stuff, check this out. Its old, but good.

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[ScarGo]

New old audio of Smart Car President USA.

http://www.wjr.com/Article.asp?id=438024&spid=6525