I read somewhere that in Europe they often wrap them with advertising. I have a call in to an auto wrapper to get a price and find out what the procedure is. In addition to being a run-around vehicle, I may use it to advertise my business. That is if I end up taking delivery. ;)
They will be quite the talk of the town when they roll out of the dealer's lots this week.
I remember the first year of owning a Segway, everywhere you go, people would stop you and talk to you about it.
I would think it will be somewhat similar with the SMART, because it is so different.