Steven, for the past six months, I've been submitting a comment to news articles on the smart, where allowed. Within those comments is the feedback we've received from our customers and the tie in to the Beetle.
"Still, the owners of these cars have all shared their common feedback... there is no car, at any price, that will attract the positive attention from passers-by, than the smart car. It is not the miles/gallon. It is certainly not the (converted car's high) price. It is the unique style and design, so different from any car on the road, that makes this car magical. As magical as the only prior car in history to bring these smiles to this country... the fifties Beetle... Get ready for this phenomenon, America. When you see one in person, you'll understand. There is no way to understand it until then."
Ron Gaus, asmartcar.com