In downturn, carmakers try to grin and bear it- Yahoo! Autos Article Page
Article in autos.yahoo.com.
"NEW YORK – Even with all the bad news that has pounded the auto industry, carmakers are trying to put on happy faces. Literally: They are incorporating smiles and other cheerful characteristics into their designs.
The hope is that consumers will warm to vehicles that might reflect their own personalities and feelings.
"'Charm' — I thought this was very important," says Peter Arnell, inventor and chief designer of the electric Peapod vehicle. "'Happiness' — this was part of the conversation too. I wanted to convey that the car was happy to be a car, to say transportation can be happy."
He adds, "It's smiling at you and you smile back."
That goes along with the cheery Honda Fit, Suzuki SX4 and Toyota Prius. The
Smart ForTwo seems to have pursed lips, like it's ready to start a conversation. And is that a little smirk coming from the Mini Cooper that's ready to take on the growling SUVs on the road?"