Interesting. I was going to get yellow with silver tridion, but have been leaning towards white with silver...out of 34 cars I've never owned a white car. The display car at the Detroit Auto show was white and silver and every time I lokk at the picture - it just looks clean, (from a design standpoint).
I need the tour to come through so I can see some cars firsthand. One more month for us.
As mentioned in the study, even though this has been thought of as common knowledge, this is the first real study I have seen on the topic. The concept is why we will be ordering yellow (if our "number" ever gets called).
Just another little thing: about 8% of humans (mostly male) are color blind to red/green. So though red or green may appear chromatically distinct to most of us, it will appear as some shade of dull grey to the color blind, and they must rely on shape. There is a movement afoot in the EU to surround traffic lights with shapes so the color blind can more easily recognize them.
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