I took MAXWELL in for his first (premature at 3100 miles) oil change and was wandering around the Mercedes Showroom. The cars on the floor had a sticker in the corner or the windshield with the J. Daimler signature and below it the text "A Mercedes-Benz product."
The sticker is white and measures about 1" x 3". I picked one up at the parts counter for $3.50 and it's going in the same spot as it goes in those other Daimler products.
Chip
Last edited by ckigar; 04-05-2008 at 11:09 AM.
Reason: added pictures
I took MAXWELL in for his first (premature at 3100 miles) oil change and was wandering around the Mercedes Showroom. The cars on the floor had a sticker in the corner or the windshield with the J. Daimler signature and below it the text "A Mercedes-Benz product."
The sticker is white and measures about 1" x 3". I picked one up at the parts counter for $3.50 and it's going in the same spot as it goes in those other Daimler products.
Badge is made of plastic...$10.50 at your MB parts counter. Ask for the "almost flat one"....there are many and some are curved too much to fit right here.
I took MAXWELL in for his first (premature at 3100 miles) oil change and was wandering around the Mercedes Showroom. The cars on the floor had a sticker in the corner or the windshield with the J. Daimler signature and below it the text "A Mercedes-Benz product."
The sticker is white and measures about 1" x 3". I picked one up at the parts counter for $3.50 and it's going in the same spot as it goes in those other Daimler products.
...of the sticker from automobilesdelux.blogspot.com:
Quote:
Every Mercedes-Benz imported to North America had on the lower right-hand corner of the windshield the sticker: “a DAIMLER-BENZ product,” with Gottlieb Daimler’s signature.
On a Benz, I consider this little detail to be the cherry on top of the sundae.
After the Daimler-Benz acquisition of the Chrysler Corporation in the late 1990s, the sticker changed to state “a MERCEDES-BENZ product.”
The time came for me to find another one of the original stickers. This, surprisingly, was a real chore.
My first call was to Mercedes-Benz of North America. Before I could go anywhere in the conversation they demanded to know the car’s VIN and the mileage.
I just want a sticker, lady.
I was transferred to some senior manager out in New Jersey who knew what I was talking about. However, he could only offer me the new sticker.
No thank you, said I.
I contacted the Washington, D.C. Chapter of the Mercedes-Benz Club of North America. The polite gentleman who headed the chapter suggested I contact the Mercedes-Benz Classic Center – the one based in California.
Of course! Why didn’t I think of that? And, for that matter, Mercedes-Benz of North America?
So, I telephoned the Golden State.
It took the Classic Center technician two minutes to figure out what I wanted and the part number for it, and oh, by the way, it’s available at your local Mercedes-Benz dealer for a suggested retail price of $3.50.
Thank you sir.
I summarize with three notes:
* That Mercedes-Benz of North America was kind enough to send me a new “a MERCEDES-BENZ product” decal gratis.
* I wrote a letter to Stuttgart complaining about the change of decals and the trials I had to go through to get something so simple.
* The newest windshield sticker has neither “a DAIMLER-BENZ product” or “a MERCEDES-BENZ product” but merely Herr Daimler’s signature.
5 Minutes after I put the sticker on someone asked if it was one of those Indian cars for $2500...
The reason those expensive cars are sold as MERCEDES is that the DAIMLER patents and name had been licensed to (among others) a British concern that sold cars badged as Daimler. These were luxury automobiles favored by the royal family. As the Daimler Motor company wanted to sell in the UK, the name MERCEDES was used (this was the name of the daughter of one of the investors.)
The UK Daimler company was a subsidiary of BSA from 1910 up until 1960, when it became part of Jaguar and the brand was used for their luxury models. It was then a subsidiary of Ford's Premier Automotive Group but sold together with Jaguar and Land Rover to India's Tata Motors in March 2008. As of 2006, its production was limited to only one model, the Daimler Super Eight. The rights to the Daimler brand name - excluding those sold to Daimler AG of Germany - are now owned by TATA Motors of India, in addition to Jaguar and Land Rover, as well as Lanchester and Rover....
So... a car BADGED Daimler... is a TATA!
Do I hear the sound of anyone tearing their hair out yet?
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