Add to that something they're calling Smart Express or something like that. A better orphan allocation program. Some dealers have 50 orphans each, some have a waiting list a mile long. So with orphan delivery optimized, new deliveries will be faster as well.
Your new car may be an orphan today in some other state, sill a new car, but exactly or very nearly matching the config that you ordered. I can't imagine them delivering something other than what you configured, so maybe if you added options that another close car didn't have, they'll add them on at the dealer without changing the cost you were quoted.
It just seems logical that if you have an orphan that only lacks, say, the instrument pods, that they can take that orphan, add the pods and ship it to another state - the new owner gets the car faster and the podless car doesn't sit on a lot for 60 days while someone tries to negotiate their addition for free.