How many pures?

Westfield 11 · 03-03-2008, 09:14 AM

At the Rose Bowl drive-up yesterday I noticed that all the 451's had the leather interior and that they were all passions and cabrios. This got me to thinking about the product mix. What percentage of cars are the base model pure? There has been a lot of discussion about the size of PAG's potential profit on the smart, and there sure must be a lot more money in an 18k cabrio then a 12k pure.

Maybe someone more tech savvy than me could design a poll? Perhaps one for delivered cars and another for ordered cars.

jpkherd · 03-03-2008, 09:23 AM

I have a pure. I stopped into the dealer on Saturday to pick up my new plates and my "brand manager" was talking to someone about a Pure and pulled me over to talk with them. He said I was one of the only Pures delivered through them and I gave some opinions about it.

I thought I heard a number of like 5%, but that is just a guess.

JPKHERD