In my time I have discovered that many americans want what will make them popular/get them attention. Americans like to have people look at them, talk to them, follow them, ect. Americans want to be celebraties. The MINI was able to that for years, people would look, point, ask questions, take a gander inside. Now, the smart is the car that does that and the MINI has gone stale. Soon another car will come out and many smart owners will look at them with an upturned nose or rolled eyes until they can get that car, and the cycle continues.