Lower case Schmower case.
As an armchair copy editor and part time proof reader the whole lower case thing is starting to bug me a bit.
If we were writing German (capitalized here only because it is a proper noun) we could get away with cramminabunchawerdztoghther or blowing off punctuation or if it were French we could forget about the rules of English and personal hygiene but in this case it seems like they are trying to write English.
I can let combining "four" and "two" into one word slide because it's a non-word made-up name for a car... like the Ford Stuckenzeemud (German?)
That just leaves me with the lower case thing. I keep reading that the ad team at Smart are insisting that Smart and Fortwo be spelled in lower case.
Shut up.
Proper nouns are capitalized and you're not going to change that. Even if you do manage to get a few turtle neck sweater types on board, you still have the first-word-in-a-sentence rule. Most modern word processing software won't let you get away with breaking that rule unless you jump through several configuration hoops.
My only recorse is the liberal-progressive method of English interpratation that places the spirt of the law above its' letter. I think the point is that lower case is supposed to be to remind me of smaller things. Maybe it would, but misuse of lower case letters does not make me think of small things. It makes me think of people who should learn to write. Shrill insistance on the misuse of said characters reminds me of pathologically self-absorbed rock stars who change their names to inpronouncable symbols. So, even if I go touchy-feely with this the Smart add team
still gets an "F".
stoppit. It's justsilly.
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