That's like the iPod of the Mini Cooper...
Nah, we have to compare ourselves to the iQ.
And when the Tata gets here, it'll be a class of it's own. Unless the price tag somehow skyrockets because of making it US compatible, then it'll be smart competition.
But right now until the Nano and the iQ get here the smart is all nice and cozy with little to no competition. (yaris? yeah, right)