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Old 04-01-2008, 10:20 AM   #1 (permalink)
 
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Location: Los Angeles, CA
Drive: smart passion coupe
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Smart, and Not So Smart

April 1, 2008, 9:37 am Reprinted from the New York Times
http://wheels.blogs.nytimes.com/2008...t-so-smart/?hp

Smart, and Not So Smart

By John Schwartz

John Schwartz is writing about his experience in buying (and eventually owning) a Smart Fortwo.

I’ve got good news and bad news.

The good news — great news, actually — is that the Smart car I ordered last March is, as the dealer put it in a call to me, “O.T.W.” That’s an abbreviation for “on the water,” and it means the car is out of the factory and on its way west… to me. I might be driving it in just a few weeks, once the stateside processing is done.

The bad news? I’ll get to it in a moment.

I’ve been blogging about my Smart, and my decision to buy it and then engaging in the discussions with readers who gleefully predict that I’ll be squashed like a bug when I (inevitably) collide with an 18-wheeler.
And one of the things I’ve written about is the fact that I’ve been waiting for what seems like a long time without any information from the company.

After the blog post about waiting for my Smart appeared online, I got a call from Dave Schembri, president of Smart USA, who had gotten wind of the blog scribblings and hoped to explain that there were many very good reasons for the delays and the general lack of information on orders.

He said that the dealer network, for example, couldn’t be talked about before authorities from state to state had given final approval to each one. Regulators don’t like people jumping the gun with assumptions that are going to make them say yes, he said. “It would have pre-empted their decision process,” he said.

As for the amount of time it was taking to get one to my door, he said that was a legitimate question. But he also pointed out that that each one is customized in France to meet the buyer’s specifications, and that’s not a quick process. Nor is a nationwide rollout for the brand in America, which started a year and a half ago.

“A year ago, we didn’t have a customer, we didn’t have a car and we didn’t have a dealer,” he said.

He then asked for my reservation number and said he’d look up when the car might be arriving.

“I’m not offering you anything I don’t do a hundred times a day for customers,” he said.

After checking, he said I could expect my car in April.

So his estimate is right on the nose.

Then what’s the bad news? It’s something a buddy, Norman, saw on the
Smart Web site. The technical specs page puts it this way:
Recommended fuel: premium unleaded gasoline (min 91 octane)

Ouch, babe! Really? How did that escape my notice before? Gas is already priced like Johnnie Walker; do I have to buy Johnnie Walker Blue?

So I checked in with Dave again. He admitted that this was the case, though he also said “you could use regular gas — there’s no damage to the car.” But because of the engine’s high compression ratio, high octane gas burns more efficiently and my gas mileage would be about 2 m.p.g. better with high-test. So, he argued, I’ll probably be saving three-quarters of a gallon of gas on every tank, for a difference in fill-up costs of $25 a tank as opposed to $23 for the lower-cost stuff.

Interesting, if true.

Guess I’ll be testing the hypothesis for myself before long!

Mr. Schembri said I wouldn’t be disappointed. I told him I’d only owned one truly distinctive car in my life: a 1950 Chevrolet Deluxe that I got in college. People used to stop me in the street to talk about the car, but usually they were older men who wanted to reminisce about their college days, when they had a new one. Some of them would comment on the capacious back seat.

This would not be the case with the Smart, Mr. Schembri promised. I’d still stop traffic, but “You’re going to find out this is a real chick magnet, this car.”

We’ll see how my wife feels about that.

Last edited by spdickey; 04-01-2008 at 10:23 AM..

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Old 04-01-2008, 10:36 AM   #2 (permalink)
 
Location: Tucson & Woodland Hills
Drive: VW Phaeton & SL600
So, as my wife would say: "Dave's just a sexist pig" hard to believe that a man in his position would still use a phrase like "chick" to describe 1/2 the population of the planet. Now, I AM a sexist pig and even I know it's a no no to use terms like that in 2008. Especially when selling a product that has such a strong appeal to women

He probably refers to his female staff as Honey and Sweetheart......and sees nothing demeaning about it.

Lest you think I am overeacting I have found over the years that to condone is to approve. He could have made the same point by simply saying that "Women seem to love this car!"

Last edited by Westfield 11; 04-01-2008 at 10:41 AM.. Reason: added content

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Old 04-01-2008, 10:39 AM   #3 (permalink)
 
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Better he said "babe magnet?"

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Old 04-01-2008, 10:50 AM   #4 (permalink)
 
Location: North Dakota
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[QUOTE=Westfield 11;53812]So, as my wife would say: "Dave's just a sexist pig" , hard to believe that a man in his position would still use a phrase like "chick" to describe 1/2 the population of the planet. when selling a product that has such a strong appeal to women[QUOTE]

I might suggest to lighten up. Too many people feel the need to jump up on the band wagon and show their outrage at the least provocation. (maybe I am doing the same thing!) Unless we personally heard him, he might have said "attention magnet, babe magnet" etc.

Take the quote for what it is worth. The car is going to draw attention... good or bad.

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Old 04-01-2008, 10:52 AM   #5 (permalink)
 
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Location: NorCal
I dunno, I find it pretty amusing and odd that someone who supposedly knows enough about something to blog about it via the NYT didn't know the car took premium fuel and is stressing that. Also, the way it is written makes it seem like he is very insulated from all the information available online from forums such as this - just kind of weird to me and not really providing much value to the general public.

Guess it is just about the writer's musings more then anything, perhaps it belongs among general columns vs the Wheels section..

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Old 04-01-2008, 11:22 AM   #6 (permalink)
 
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Then again, his musings are reflective of all the angst posted on this board. Perhaps its comforting to know that even someone who has the pull of a phone call from Dave is going through all the same deliberations that we mere mortals do.

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Old 04-01-2008, 11:36 AM   #7 (permalink)
 
Location: Albuquerque
Funny also how the author is so willing to save $2 per tank of gas by trying regular instead of premium. He'll probably be blogging about how his smart's engine failed after 6 months because instead of just "trying" regular unleaded, he will have made it his money-saving fuel of choice.

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Old 04-01-2008, 11:36 AM   #8 (permalink)
 
Location: Tucson & Woodland Hills
Drive: VW Phaeton & SL600
I believe I gave alternate phrasing above that would have made the same point.

I would expect the head of a large corporation like this to be a positive role model for his employees, not a negative one. You and I do not have hundreds of people looking to us to establish a corporate culture and layout acceptable norms of behavior. That responsibility goes with his position and he is being well compensated for that position, I suggest that he live up to the expectations society has placed upon people in his position.

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Old 04-01-2008, 11:44 AM   #9 (permalink)
 
Location: Westport,CT
Drive: 09 Jetta S, 08 Pass Coupe
Frankly, I'm a little suprised that Mr. Blogger here wouldnt have the technical prowress to look for online communities such as this, it would be great fodder in his article about the hundreds of people in this forum that are going through the exact same experience as him. If I were him, I would have used all the resources out there to prove my point.

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Old 04-01-2008, 12:08 PM   #10 (permalink)
 
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Has anybody heard about a recall today, 4/1/08? There was supposedly something on NPR but I didn't hear the item.

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