Let me see if I can explain this in the clearest way possible.
You have a $99 reservation for a car to be manufactured.
[the car is only a number on a planning schedule at smart Gmbh in Smartville] There is no car and none is committed to you. You do not own the car.
You are asked to configure your car and do so [you confirm your reservation and customize it to your specifications]
The car is scheduled and enters the manufacturing process.
You do not own the car.
Ignoring a few steps...the customized car you placed an order for arrives at the dealer and they inform that it is in.
It is the property of the dealer to whom it has been consigned/assigned.
You still do not own the car.
You do not choose to exercise your option to purchase the car, and do not create a contract of purchase with the dealer.
You do not own the car.
So, the big question is,[and why you are getting 'tude on this] how do you sell the right to purchase, for an inflated price, to anyone since you do not own the car?