I ran across this 20 JAN 09 treehugger.com interview with Schembri:
Smart Car Interview with President Dave Schembri... You Asked, We Listened, Dave Answers! : TreeHugger . My critique of it is that it appears that Schembri had the questions ahead of time and the opportunity to prepare carefully crafted answers. There really isn’t anything new or very much that is enlightening on the surface.
Digging behind the words I do see a few things:
a. A conscious decision was made to sacrifice some N.A. fuel mileage for performance. I suppose a necessary marketing compromise if a single engine continues to be offered. But obviously the potential was/is there for better mileage.
b. smart USA continues to opt for electric cars instead of diesels. No mention of homologating turbos through DoT/EPA.
c. smart USA was early-on aware of owner customization efforts and brought in the Brabus as an appearance (ed. "only") option. There was no mention of a full-on Brabus nor smart after-market wheels or tires.
d. Schembri did not answer the question of a U.S. end-of-life recycling program, as exists in Europe. I think the Euro thing is mandated.
In the end, I wish that they had interviewed Penske instead.