I am just curious -
On TV or in the papers... Why have we not seen more advertisement promoting the sale of these little wonders? The only time I watch TV is when I plunk myself on my elliptical and to fight boredom, I watch TV. Sure I see commercials for leasing these ridiculous Hummers and buldozers... But why not building more excitement around the smart?
1. advertising is expensive. the car is cheap
2. why advertise when they have already sold everything they can produce this year. advertising would only bring more people to the list and once they see that their wait could be a long one, it would surley cause someone to sue! i would guess that once demand is caught up, you might see something advertising wise. in reality, with the cult following that exists up to now, they don't even need it.
When our Smarties are seen in public, word will spread like wildfire. People will come up to you in parking lots, wave on the highway...etc. I expect the local media will be all over it. I imagine, if necessary, local dealers may advertise....but as BMX said...why spend the $$$. I think one dealer in Wisc. used Bret Favre for an ad stating that their dealership will have the Smarts soon. It was posted here a while back. That had to be expensive. LOL
Well I own my business and I thought that when you advertize and people respond, its a great way to 'grow' and get bigger - increased revenues. Perhaps they are missing the point that in the USA, we want a car like that ( i would think we do since gas is constantly creeping upward ). And with my sad 1448 reservation number, I dont think I'll be attracting too much attention for a while.
The problem is that, at least at the moment, smart can't grow in the US - if we're lucky MB will increase the allotment to the US, but until then the wait will be 6-months to a year.
Myself, I'd prefer they don't advertise, and keep the price down. I hate spending a lot of money on car. ;)
The problem is that, at least at the moment, smart can't grow in the US - if we're lucky MB will increase the allotment to the US, but until then the wait will be 6-months to a year.
Myself, I'd prefer they don't advertise, and keep the price down. I hate spending a lot of money on car. ;)
exactly. you can't advertise something you can't deliver. they only sell one product and it's not available for probably a year.
1. advertising is expensive. the car is cheap
2. why advertise when they have already sold everything they can produce this year. advertising would only bring more people to the list and once they see that their wait could be a long one, it would surley cause someone to sue! i would guess that once demand is caught up, you might see something advertising wise. in reality, with the cult following that exists up to now, they don't even need it.
3. no dealerships had been in place. Traditional tv and newpaper ads are meant to get the customers to the showrooms.
I am just curious -
On TV or in the papers... Why have we not seen more advertisement promoting the sale of these little wonders? The only time I watch TV is when I plunk myself on my elliptical and to fight boredom, I watch TV. Sure I see commercials for leasing these ridiculous Hummers and buldozers... But why not building more excitement around the smart?
One thing you might see is local dealer advertisement, not really to take orders on smarts but to get you into the dealer's realm to sell you something else in the meantime.
The problem is that, at least at the moment, smart can't grow in the US - if we're lucky MB will increase the allotment to the US, but until then the wait will be 6-months to a year.
Myself, I'd prefer they don't advertise, and keep the price down. I hate spending a lot of money on car. ;)
The publicity (as in FREE) will more than suffice for at least two model years. My Sunday paper arrived today and in the USA Weekend supplement they had a teaser that next week's issue will have an article about smart.
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