"Anything that doesn't have 300 hp or better doesn't hold their interest. "
How true. Read about some awful crashes of really fast cars driven by very inexperienced drivers...and thought about the ads aimed at the youthful drivers...sex and speed.
Tim the Wheelman, my late husband, (over 25 years ago) thought student drivers should take his "Junkyard Tour for Tots." You seasoned folk can fill in the syllabus. (Anyone remember "Signal 30?" Bet they don't show that anymore. And, if they do, odds are it will need a parental signature, or an 'opt their kid out' form. Can't get too graphic, you know. With real life.)
Seems to me, until mass marketing 'gets' that there is a social responsibility built in to its immence power, and stops glorifying the need for speed (via sex,) the kids won't get it.
When all is said and done, I predict the smart will follow its big brother, the VW Beetle, and grow a compliment following over the years. Copycats will follow, as Toyota foreshadows, as the race for space goes on, and America's thirst for greener and safer technology is greatly influenced by the marketing forces.
The smart campaign is brilliant, and even with all of the waiting, the delicious anticipation, I've got hope.
Orphan, come to Mama.