Dallas makes the TV news!

[jwight]

http://www.ksnt.com/news/also/13803562.html

John

[CruisingAZ]

Nice & short, I wonder where they get the idea that "Still, nearly every customer has a big question about safety in such a small car" I think that may be an bit of an exageration.

[jonnysan]

Originally Posted by CruisingAZ

Nice & short, I wonder where they get the idea that "Still, nearly every customer has a big question about safety in such a small car" I think that may be an bit of an exageration.

First thing out of their mouths...."Boy! I wouldn't want to be in that little thing in an accident." They immediately form a mental model of small equals disaster in an accident. That's because all small cars built in the US (Fiesta rings a bell as well as Vega) in the past, and other countries as well but used in the US (like the Yugo, for example) have been S***boxes....that's why most people react that way.
I plan to brainstorm, as we all should do once we have our cars, on changing that mental model in ways other than illustrating crash tests. I am going to make up a really nice *hard copy* picture of the tridion safety cell and carry it with me in the car. That way, when ever that stupid, idiotic assertion comes up, I can counter it with facts and illustrations to reinforce what I'm explaining to them.
I won't tell them about the nitrous kit or the paint ball mini-gun mounted on the inside of the tailgate!!!!!!

[bmx43]

this is how i would market this car. growing up in the midwest, we had our share of tornados and tornado warnings. we were always told to go to the basement. and if no basement were in the house, we were told to go into the bathroom. why? because the bathroom, the smallest room in the house, is the strongest room in the house because it is completely surrounded by studs and beams.

it's the same premise of the Smart car. completely surrounded in a strong structure...

[jonnysan]

That's a good one, BMX...I will make a mental note of that one.
John

[Jarrod Weaver]

Was that Allison in the news spot?

[RLove]

Originally Posted by Jarrod Weaver

Was that Allison in the news spot?

Allison and Amber.

[Gortok]

Originally Posted by jonnysan

....First thing out of their mouths...."Boy! I wouldn't want to be in that little thing in an accident." ...

I'm gonna like watching their faces once we see a smart vs. yaris (fit, versa, civic or anything else for that matter) on the headlines where the smart fares well...;)

[jediknight36]

IN the dealership they have the books with a pic of the cell and an explanation of the features. I show it off to everyone.