Good lord I get tired of reading this all the time.... IF only smart would do this... if only smart would change that....
Get over it people! If you want the same old turd-on-wheels that everybody else drives, go buy a Yaris, Fiesta, Cobalt, etc.! Part of the draw for smart is the quirks, the unique aspects of the car. If I had wanted the same old boring crap everyody else was driving, I wouldn't have bought a smart!
At Nationals, smart made it very clear how they are proceeding in the market. They have NO PLANS to do mass marketing. They are .1% of the market, how do you expect them to launch a big ad campaign and compete with Toyota, GM, Ford, or any of the others? The fact is the cash flow isn't there to support it, and they have a lot of data to back up the fact that it doesn't work anyway. All the griping, whining, and complaining on here isn't going to change how they market the car. They see it as a 2nd or 3rd car, a luxury purchase, like a boat, or jet ski, or other item that isn't "necessary", people buy them for fun. I'm not really in their target group, my smart is my primary transportation. I rely on it eveyday to get me to work and back. But that's the beauty of the smart, it can be many things to many people. Is it perfect? NO. Is it for everyone? NO. But it fits what I need, and it's a lot of fun to drive. That's what's important to me.