When I recently bought a new Harley Davidson, I learned that some motorcycle dealers were burying in a $500 'dealer fee' but other dealers were not and their basic prices were every bit as compatible if not more so. I obviously walked away from the dealer that was ripping off all customers by tacking on that 'extra fee'. It's bad enough that you have to purchase their over priced options and add-ons after the sale, so they are going to make their profit from one profit 'center' or another. I hope the dealer fee is not being charged by all dealers because that may halt a lot of sales.