Thank you guys for using our Service Center. If there are any improvements or suggestions that you guys can think of, please let me know.
As for the loaner situation. The reason why Mercedes-Benz, Infiniti, Lexus, Porsche, Jaguar, and our Aston Martin customers recieve loaners is because the manufacturer gives out incentives to the dealer for providing loaner service. For instance, with our Mercedes-Benz, the cost of the car that we pay to put it in loaner sevice is basically a wholesale price. Since we did not pay much for the car to begin with and it is ours to keep and sell after the loaner is retired, we sell it to make a marginal gain or break even. The real reward is to obviously have loaners for our customers.
With smart, there are no incentives, nor an abundance of smarts to even put in to loaner service. The profit margin for EACH smart is soo small, that each orphan must be sold to make the brand survive.
If any of you are visiting the Service Center for your next service and would like a tour of the facility, please speak with the Receptionists or Linda, The Greeter, and have them call me at the showroom. I will come down and give you a tour. It would be my pleasure!
Danny M. Wong
Ray Catena smart center Edison
Sales & Leasing Consultant
dmwong@raycatena.com
Tel: 732-549-6601
Fax: 732-549-6983