Look how well selling the same cars with different "brands" worked for GM.
This is a little bit different (not owned by the same mother company).... on the flip side of that coin, look how well it did actually work for Mitsubishi and it's numerous partners (Chrysler, Proton, Hyundai, smart, etc).
The chassis for the Isetta is rumored to be from the Toyota IQ. Some of the lines to the body resemble the IQ also. I just read about Toyota and SMW doing this together but where it escapes me right now.
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