Originally Posted by jwight
Let us not forget the furor over the smart ad showing an elephant on top of the car. "It's fake!" was the outcry - yeah, no kidding....
But while the ad showing an elephant on the roof of a smart may have been "fake" I don't recall any accidents being reported wherein the smart roof collapsed under the crushing weight of an elephant? Now we could ask Myth Busters to conduct such a test but then our friends at PETA would get upset so, . . .
The San Juan smart (wrecking ball) advertisement makes a true statement by "loosely" saying;
"more solid than you think"
Designed to withstand any impact from their exclusive cover, "Tridion Safety Cell" that absorbs shocks and protects its passengers with steel plates of high strength and support.
Safety is smart
Now the graphic using a smart as a wrecking ball may have been "false advertising" as one clearly cannot knock down a building without breaking some glass or a body panel?
But then again, in the Commonwealth of Puerto Rico (a U.S. territory), false advertising probably doesn't create nearly as much noise as here in the litigious U.S.A.?
But, if smart were to Photoshop the front wheels lifted on a bone stock smart and then caught all the FREE advertising that Shelby American got
some would call that highly creative!
At the end of the day, in the interest of keeping the smart brand viable, any advertising is better than none.