The small car wars are heating up...
Nissan Planning Two Small Cars Under $10K For U.S. Market
Now Nissan has said it will bring not one but two sub-$10,000 cars to the U.S. The company didn't name them, but they are to be based on the same mechanicals as the well established Micra mini-car--smaller than the current Versa subcompact--sold in Asia and Europe.
The tiny two-seat Smart ForTwo did well in 2008, its first year, when gasoline prices were high. Sales last year plummeted, even at a base price of just $11,990, and the not-altogether-pleasant driving experience means that the pool of Smart drivers may remain small.
But high production volume may allow Nissan to provide more amenities--power windows, stereo, air conditioning--in new $10K cars, echoing on a smaller scale Ford's approach to its well received 2011 Ford Fiesta subcompact, its own smallest car in years.