Sideways - a smart art project

[jwight]

Automobile company smart will introduce its creative anthology, “sideways. a smart art project,� on March 19, 2008 in New York. The book picks up on the brand’s philosophy of questioning generally accepted ideas. The collection includes work by 100 international artists and creative minds, and seeks to evaluate the way we think about the environment and mobility in the here and now.

http://www.topspeed.com/cars/car-new...t-ar52435.html

Sounds similar to some of the BMW-sponsored art projects.