Here are some pics of their "real brushed aluminum" kit installed. Is it a bit over the top? Well, to borrow a phrase from one of the candidates, "You betcha!" (And, I didn't even install all the pieces that came with the kit.) But, if you want to be low key and anonymous, you wouldn't have gotten a Smart in the first place.
As far as the kit is concerned the quality is good (I do have billet goodies from several vendors to compare these with) and the installation is easy. Now, only time will tell how well it holds up.
In the console view, the two pieces on top of the console are from Smartbillet. The kit comes with pieces for that area but I had already installed these so I only used their long "surround" piece.