When Circuit City announced on Monday that it was closing 155 stores amid financial trouble, it didn't surprise me at all. If you've been following this page over the past year and a half, you know that I've been saying since the beginning that Circuit City doesn't have the chops to stick around and compete with Best Buy.
(Credit: Circuit City)
And although yesterday's announcement was probably a shock to some at the company, it shouldn't have been. For the past few years, Circuit City has been the victim of one of the steepest declines this industry has ever seen.
Right now, the stock is in danger of being delisted from the New York Stock Exchange, thanks to a share price that can't make its way above the $1 mark. In fact, even after announcing the closure of 155 stores, the company's shares rose only 10 cents in daytime trading, bringing its stock price to 36 cents per share.
We can't forget, upon analyzing Circuit City, that this isn't the end of store closures, nor the beginning of financial success. The company is now going to engage landlords in negotiations to "aggressively" reduce rental rates in stores nationwide.
Once that initiative fails--and it will--Circuit City will have no other option but to close even more stores as it tries to find the right balance between size and financial stability.
To make matters worse, it will be delisted from the NYSE. I simply don't see any way the stock price can gain almost 70 cents in a short amount of time to get regulators off the company's back. And once that happens, any influx of cash Circuit City was hoping for will be lost, and it will be forced to close even more stores.
The end is near for Circuit City. Its decision to close 155 stores was an opening salvo in the hopes that shareholders would take notice and believe the company had the ability to turn things around.
Unfortunately for Circuit City, the shareholders didn't fall for it.
The company may be an attractive target for at least one company in the industry. After all, CompUSA was picked up by TigerDirect, and now some CompUSA stores are open in Florida.
But then again, maybe Circuit City isn't as attractive to acquiring companies as it wants to believe. Maybe companies realize that Circuit City is a dog and will never be able to compete with Best Buy in brick-and-mortar stores or Amazon.com online. Maybe they realize that with a stock that's in serious danger of being delisted, it has no hope of repairing shareholder confidence. And maybe they realize that Circuit City's days are numbered, regardless of the amount of cost cutting and expense slashing in which the company engages.
I've said it once, and I'll say it again: Circuit City is a dying company with no viability to, well, anyone. With Best Buy and online retailers squeezing it out of the market, I honestly don't believe that Circuit City will be around even a year from now. Strapped for cash, facing an avalanche of competition, and in desperate need of solid revenue, Circuit City looks like company that simply can't survive in today's hotly contested environment.
The game is over. And Circuit City lost.
Seen this one coming for years, I always got bad vibes when I went in there and blamed it on bad Feng Shui.
Guess I should ride by there and see if they are on clearancing yet. Picked up speakers 2 weeks ago from another electronics store that went out of business.
Circuit City used to be my primary electronic shopping center, then I would go find the same thing at a lower price somewhere else. To bad, they were a good resource.
The CC in my area has better selection then our BB store, and knowledgable employees still...I know, a rarity in these type stores these days
Competition in our capitalistic society is always a good thing
Sorry to say, I hardly ever buy there because I am a selfish internet buyer...lower cost, no taxes, and I search out free shipping or negotiate for it....
The current state of the art high end computer I will be building here in my hotel room over the next 6 weeks will all be bought on the web for well under $1000 and whoop any $3500~$4500 box you can buy…. except the most exotic bleeding edge gamers stuff with quad $800 video cards
This Xmas we are finally stepping up to 50+ inch HD LCD and building a complete home theater all on the web and I will literally save thousands vs. buying locally
If my BB or CC goes belly up it will be a shame... they at least have product I can compare and touch...
I've spent many thousands of dollars at Circuit City. I was appalled a few years ago, when I heard the corporation dismissed its long time employees because they were making too much money, and replaced them with lower waged newbies. There was no ground for age discrimination, since some of the long timers were shy of 30 years of age.
I like them when I need to pick up an item and don't want to wait for delivery. I've found their personnel to have VASTLY varying knowledge concerning the items they sell. Hit or miss. To me, they are the McDonald's of consumer electronics. Everyone knows Big Macs make you fat.
I had a really bad Customer Service episode at Circuit City. I was trying to exchange something and the clerks were making a #^&^%$ mess out of the transaction. I asked to see the manager but got no help. (I could see the manager through the door and he refused to come out and talk to me).
Well, after refusing to step back into the store for a year or so, I had decided to start going back in. Then they decided to shaft their employees with that fire/hire at half price deal.
Needless to say, I still haven't stepped in a Circuit City in several years.
Bye Bye CC
I tried to buy a simple home theater system in a box at CC. The box was a bit too heavy for me to lift by myself so I asked for some help. 15 employees all standing around with nothing to do and nobody would help me. It took 15 minutes to find somebody who could get the box to the front door (he must be the dumb one because he was actually doing his job). Everybody just kept looking at each other expecting somebody else to help the one customer (me) that was in the store that day trying to buy something. After I left there were no more customers and I guess they all went back to watching the TV's. No wonder they failed.
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