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The smart Festival

“The smart Festival” was held on September 12th 2009 at Mercedes-Benz World, of Brooklands, UK. This was the world's biggest-ever single day gathering of smart owners. The entire event was handled by They dealt with all online registrations, event applications and logistics. Mr. Al Young, Chairman & Managing Director of told SCOA this one-of-a-kind event was a gigantic success.

This year received 1100 online submissions and had an astonishing 1245 cars entering the event! That's a lot of clever cars!
Mr. Young was kind enough to supply SCOA with a summary statement about thesmartclub ands some details about the smart Festival event and we've published their press release.

In August of this year eleven years after the Smart MCC's introduction the largest three day gathering of the Smart was held at the Kaprun castle in Austria. The event included a colossal convoy. Several thousand smart enthusiasts from all over Europe attended. It was a very successful event with 1100 smart's from 15 countries.

In 2008 a total of 743 smart cars took part in this impressive rally - and even earned an entry in the Guinness Book of Records, but things are getting bigger.

Mr. Young who also races a smart Roadster recently took part in the Cataluńa Rally in Spain, finishing 7th in a field of 26 starters, and said he would supply us details and some pictures of this very smart Roadster speedster.

Summary Statement about thesmartclub

Thesmartclub, founded in July 2000, is world's largest independent club for smart car owners and enthusiasts with members in 52 countries around the world, acquiring an average of 11 new members per day, seven days per week. In addition, despite the relatively short time the car has been in production, thesmartclub is now the UK’s second largest car club of any automotive manufacturer based on membership numbers!

The club was formed to provide the best, impartial, central source of information, parts, help and advice on 'all things smart' whilst also enabling local, regional, national and international ‘smart’ events to be organized.

It is the only independent club for smart cars to be formally recognized by, and affiliated, with Daimler UK Ltd.

Over 99% of our Members around the world communicate ‘online’ via thesmartclub web site. Thesmartclub is 100% independent and is administered in Edinburgh, UK supported by a dedicated team of people around the world. To join or obtain further information, visit us at

Press release
Source: smart (UK)

Smart Festival 2009 - The Biggest, Best and Most Colorful Yet
MILTON KEYNES, UNITED KINGDOM – September 11, 2009: The world’s biggest-ever single day gathering of smart owners is this Saturday (12th September). It is set to be a very memorable occasion for enthusiasts of the iconic brand, and a particularly colourful affair too.

At least 1,400 owners and their cars are expected to converge on Mercedes-Benz World in Surrey for the 2009 smart festival, which features: Live entertainment from pop sensation Steve Appleton and dance group Flava; smart-related attractions and competitions; and an exclusive preview of an exciting new product design concept being unveiled at the Frankfurt Motor Show next week.

The event will showcase examples from the new smart- Brabus tailor made collection, which is being officially premiered in Germany. smart BRABUS tailor-made gives smart fortwo owners the opportunity to individualize their vehicle with a selection of vivid colours and bespoke interiors. There will be thousands of combinations possible to suit every need.

To celebrate the launch of the smart BRABUS tailor-made range, four cars will be displayed at the smart festival including a ‘Brooklands Special’ model, the Campbell Blue.

The vibrantly-coloured edition vividly pays homage to the iconic Bluebird land speed record cars, built and tested on site at Brooklands in the 1920s and 1930s. Malcolm Campbell, then the fastest man on earth, proudly built and drove the cars - and the Campbell workshops are still on-site at what is now the Brooklands Museum.

The Campbell Blue tailor made smart fortwo cabriolet mhd features the entire exterior of the car painted in the famous hue, plus: BRABUS twin daytime running lights; BRABUS illuminated side skirts; BRABUS black leather upholstery with blue stitching and piping, and special Union Flags embroidered on the seat backs; a BRABUS sports steering wheel, gear knob, handbrake grip and pedals; plus Campbell Blue interior accents.

Al Young, Chairman & Managing Director of thesmartclub, said, “The preview of the smart BRABUS tailormade range adds another exciting dimension to this year’s smart festival, which is the highlight in the smart calendar and is shaping up to be the biggest and best yet.

“Online registrations are 50 per cent up on last year and, with smart retailers around the country organizing convoys of their own customers to the event, we’re confident the total number of attendees will easily surpass smart’s 10th anniversary celebration last year.”

Among the attractions at Saturday’s smart festival are performances by Flava, the hip-hop dance troop from the recent Britain’s Got Talent TV series, and upcoming pop star Steve Appleton, who has been the face and voice of smart’s advertising campaign on the European continent this year. There will also be competitions for ‘Most Modified’, ‘Best Kept’ and ‘Best Dressed’ smart, displays of the latest smart products and games involving smart driving such as ‘crazy golf’ and ‘egg and spoon’.

smart fans can still register to attend the festival at – - or by calling thesmartclub on 0845 299 0332. The smart range is available through the Mercedes-Benz retail network. For more information about smart log onto The smart social community website is

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