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Smart Fortwo Headed to the US

Penske Group and smart USA is using the “Open Your Mind” and made a decision to use non-traditional marketing tactics, starting with a cross-country tour and a newsletter marketing plan. The Smart vehicle has generated substantial sales around the world and is extremely popular. Massive interest in this vehicle has given it a good deal of free publicity. This is a very unconventional posture for any car. The brand smart it self has established substantial vehicle awareness.BBDO Germany, smart’s European agency, is only functioning in a support role. They are the marketing and advertising arm for the Smart car in the USA. Smart GmbH, HQ in Germany provides videos and other general creative direction for the U.S. website.

Penske Group and smart USA is using the “Open Your Mind” and made a decision to use non-traditional marketing tactics, starting with a cross-country tour and a newsletter marketing plan.

The Smart vehicle has generated substantial sales around the world and is extremely popular.

Massive interest in this vehicle has given it a good deal of free publicity. This is a very unconventional posture for any car.

The brand smart it self has established substantial vehicle awareness.

BBDO Germany, smart’s European agency, is only functioning in a support role. They are the marketing and advertising arm for the Smart car in the USA. Smart GmbH, HQ in Germany provides videos and other general creative direction for the U.S. website.

Source smart USA Distributor, LLC smart USA - open your mind to the car that challenges the status quo

The below links are from the smart USA site.

Smart Vehicles Go USA – The Auto Channel; 6/28/06
Smart in the City – Business Week; 8/24/06
Two of the Biggest Launch a Little Car for the U.S. – AIADA; 8/22/06
Ten Questions: Smart’s Dave Schembri – The Car Connection; 10/23/06
Preview: 2008 Smart Fortwo – America’s Newest Car – Edmunds.com; 11/21/06
Editor’s Picks; Production Cars – Detroit Auto Show 2007 – MSN Autos; 1/07
Interested in buying a smart car? Call dibs – USA Today; 2/6/2007
Smart in the showroom – The Oregonian; 3/9/07
Smart car coming from Europe to the U.S. – ABC Los Angeles; 5/8/07
Can this car slash your gas costs? – NBC Nightly News; 5/22/07
Smart cars rolling into San Diego - NBC San Diego
Tiny ‘smart fortwo’ makes its big U.S. debut – San Diego Union Tribune; 6/8/07
Smart choice for Chicago – STNG / Chicago Sun Times; 6/26/07
Smart Moves: Micro car Goes for Big Splash – The Auto Observer; 7/3/07
Smart fortwo’ vehicles visit West Hartford Center - West Hartford News; 7/19/07
Smart car headed for the U.S. - ABC News Detroit; 7/19/07
A ‘Tiny Car that’s a Big Deal’ Comes to Houston - Fox News Houston; 7/19/07
Clevelanders test-drive tiny smart car – The Plain Dealer; 7/29/07
Small Smart slated for states soon - Consumer Guide Automotive; 2007

Source smart USA Distributor, LLC smart USA - open your mind to the car that challenges the status quo
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