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The Smart House



A Smart House? In California? Who would guess? Smack dab in the middle of Abbot Kinney. A trendy upscale area just south of Santa Monica in sunny Southern California. The Smart House is a beautiful contemporary condo-like showroom that Smart has adapted into one of the hottest locales in Southern California.

Yes you heard right, this beautiful showroom that we can only imagine will mirror some of the Smart Dealerships to come and has been brought to us not by Smart USA, but by the Smart folks overseas, smart Gmbh!

So if you get the chance to jet-set into Los Angeles in the next few months, I recommend shooting over to Abbot Kinney and taking in this amazing Smart House. Don't worry about grabbing coffee or a bottled water on the way, they have that all taken care of at the Smart House.

While the Smart Crew may not be able to swing down to LAX to pick you up, you can take the latest Smart Fortwo for a decent test drive around Venice just like many of us have done on the Smart USA Street Smart tour. Also, while enjoying the Smart House, take a walk to the top or to any of the balconies, soak in some fresh Los Angeles air and then make your wy through out the showroom checking out the rest of the Smart artwork and paraphernalia in and out of this place.

“The smart house will present the world and lifestyle of a typical smart driver and convey the intrinsic values of this unique city car, showing visitors that bigger is not always better,” says Anders Sundt Jensen, responsible for brand management at smart.

“We are putting forward a very personalized brand image, from the interior design to the presentation of the favorite leisure activities of smart drivers and their attitudes to topics like the environment,” continues Jensen.

As well as portraying the vibe of the smart generation, the smart house will also provide product information. Prospective buyers can receive consultation, configure their own smart and take a test drive.

Four smart fortwos will be on display inside the house. In the lively Venice Beach district, it will soon become clear that the smart fortwo loves cities and cities love smart – few other cars in the US are getting as much attention as the smart fortwo is right now.

Trendsetters can reserve their very own smart fortwo on the spot. And they are in good company; over 30,000 Americans have already reserved a fortwo on the company’s website.

There will be a great deal of hustle and bustle in the smart house too. Events relating to the areas of environment and climate protection, music, fashion, fine arts and zeitgeist will fill the smart house from top to bottom, making it a platform for the brand’s lifestyle. The special events will include an unplugged concert by Piers Faccini, and Californian artist Joel Tauber will exhibit his works on the topic of environment and sustainability.

This project will see smart build on its growing affinity for the arts and the pulse of the age. Since 1998, smart has worked in close collaboration with musicians, fashion designers and artists. Since its inception, smart has been inseparably linked with innovation, the development of new ideas and unconventional ways of thinking. It is these principles that smart is looking to export to the US before the official sales launch in January 2008.

The smart house on Abbot Kinney Boulevard 1319, Venice Beach, Los Angeles California is open from 11 October 2007 to 25 January 2008; Tuesdays to Sundays from 11 a.m. to 9 p.m.

Oh, and don't forget to sign the guest book, it should be on the table in the main living room, second floor!





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