For the smart buyer requiring a truly personal car, can now get one! They can even have it in full color and tailor made. This year the Frankfurt auto show had a rainbow of color coming from the BRABUS team
. They launched a new concept for their Smart Fortwo
Brabus. BRABUS's tailor made concept offers a limitless hodgepodge of distinctive exterior colors and personalized interiors. Colors include something called Campbell Blue which reminds us of Mercedes-Benz's Bluebird land speed record cars.
They also offer nine different upholstery alternatives to play around with. The smart BRABUS tailor made will be available this winter. The smart BRABUS tailor made concept joins other special editions like the maple leaf version and the edit10n.
Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: “smart has always been regarded as an iconic and unique product and the launch of smart BRABUS tailor made will enhance that reputation.
They offered a sneak preview of the range by showing four models at the 2009 smart festival and the concept spawned a unparalleled response.
The smart BRABUS tailor made service will be available this winter and offered at the point of purchase by smart retailers in Europe.
Founded by Baron Martin von Brabus, in 1977 Brabus has become one of the largest aftermarket tuners for Maybach, Mercedes and in 2003 did the first aftermarket tuning
for smart GmbH. The BRABUS Company is based near Düsseldorf in Germany.
For 25 years BRABUS GmbH has been improving extraordinary automobiles and is one of the better established aftermarket tuner companies in the world creating automotive works of art using custom paint and the finest leathers.
BRABUS’s mission is merely to strengthen an already fine cars performance, while upgrading the exterior appearance, giving the car owner an exclusive creation.
First launched in early 2001, as a BRABUS Smart City-Coupe
and later made available in the Cabriolet version BRABUS offers absolute individuality and implementation.
First launched in May 2001, the Smart City-Coupe BRABUS and Smart Cabriolet BRABUS offered absolute individuality and implementation.
BRABUS creates automotive works of art that leave nothing to be desired and it wasn't still 2009 American’s could realize why the modified BRABUS Smart became a top seller in Europe and countries around the world.
The BRABUS sound package system is specifically matched to the Smart interior and features a custom amplifier, tweeters, mid-range speakers and a sub-woofer located in its custom-designed housing under the driver's seat. BRABUS equips the Smart with voice-controlled COMAND system from the Mercedes S-Class, including TV tuner and DVD player.
BRABUS will equip your Smart with the voice-controlled COMAND system from the Mercedes S-Class, including TV tuner and DVD player.
To build our exclusive Smart creations we utilize joint-venture components from the vast product range of
A Smart-BRABUS engine tuning gives shortened shift times, a sport suspension and exclusive 16- and 17-inch tire/wheel combinations makes the car say special! The ergonomically shaped steering wheel comes with airbag and steering-wheel shifter creates a Formula 1 feeling.
New service enables owners to put 'art' into their smart
smart is adding a huge splash of colour and personalisation to the ownership of its fortwo models with the launch of an exciting new product design service in conjunction with performance and styling specialists BRABUS.
The smart BRABUS tailor made concept which is being officially launched at this week's Frankfurt Motor Show, will enable owners to design their own smart car from an array of special colours and bespoke interiors that will create thousands of combinations to choose from.
As part of the service, customers will be able to specify their car's body panels and tridion safety cell from a palette of 18 vivid colours – each with a supercar/heritage theme. These include the vibrant Campbell Blue, which pays homage to the iconic Bluebird land speed record cars built and tested at Brooklands, the home of Mercedes-Benz World.
Interior detailing on items such as the door handles, instrument cluster, dials and light/wiper lever will also reflect the exterior colour chosen.
There will be six tri-top roof colours to select from too, as well as nine leather/Alcantara upholsteries, which will feature in the seats and other areas including door panels, upper dash and in the floor mat edging.
Dermot Kelly, Managing Director, Mercedes-Benz Cars, said: "smart has always been regarded as an iconic and unique product and the launch of smart BRABUS tailor made will enhance that reputation. We offered a sneak preview of the range by showcasing four demonstrators at last weekend's 2009 smart festival and the concept generated a phenomenal reaction."
He added: "Business users have enjoyed tremendous success by using vinyl wraps on their smart cars to promote their companies and we expect the opportunity for individual retail customers to personalise their vehicle will be a huge hit too."
The smart BRABUS tailor made service will be available this winter and offered at the point of purchase by smart retailers nationwide. To find out more, please visit www.smart.com
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