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post #1 of 28 (permalink) Old 10-28-2010, 02:16 AM Thread Starter
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Rebadged A class as smart...

Now if Mercedes would bring the A class over into smart centers rebadged as smart instead of a Nissan product, that would bring some traffic to the show rooms,
Hell-o not even re badge it just bring it in as a Mercedes A class and sell it through the smart centers. Major traffic boost. 4 door product solved. Now if it could have removeable plastic skin, enlarge the front windshield for a lower hood and it would start looking more smart like.
Just thinking.

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post #2 of 28 (permalink) Old 10-28-2010, 05:19 AM
 
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One of the best ideas for smart brand survival I've read.
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post #3 of 28 (permalink) Old 10-28-2010, 05:24 AM
 
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What he said!

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One of the best ideas for smart brand survival I've read.
+1 Good idea.
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post #4 of 28 (permalink) Old 10-28-2010, 05:32 AM
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A small flaw with your statement.
Quote:
Now if Mercedes would bring the A class over into smart centers rebadged as smart instead of a Nissan product, that would bring some traffic to the show rooms,
Mercedes is not rebadging the Nissan. smart USA (penske) is.

Also, a good number of those showrooms share a facility with Mercedes dealers, I bet they wish Mercedes was already bring the A class over here, but for some reason they are not.

Besides, the A class is huge compared to the smart or Mica



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post #5 of 28 (permalink) Old 10-28-2010, 06:19 AM
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This has come up before. It's interesting to see how some member's opinions have changed over time. Here's part of one of the discussions. There was a much longer discussion of the A-class as a smart, but I can't find it right now...

https://www.smartcarofamerica.com/for...65/#post271451
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post #6 of 28 (permalink) Old 10-28-2010, 06:29 AM
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The A-class and the B-class may (that's the operative term) be coming Stateside, but as M-B products: Mercedes B-Class and A-Class headed for U.S. by 2011

More likely the B-class will make it here: 2012 Mercedes-Benz B-Class

The A-class will be a more conventional coupe design than today's version: Is the 2012 Mercedes-Benz A-Class Coming to the US? | Autosavant
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post #7 of 28 (permalink) Old 10-28-2010, 07:48 AM
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Quote:
Originally Posted by forestacademy View Post
A small flaw with your statement.

Mercedes is not rebadging the Nissan. smart USA (penske) is.

Also, a good number of those showrooms share a facility with Mercedes dealers, I bet they wish Mercedes was already bring the A class over here, but for some reason they are not.

Besides, the A class is huge compared to the smart or Mica
I'll have what's in his bag +1

There is nothing "smart" about an A class. It's a MERCEDES and no dealer carrying both brands is going to want the A class in the smart showroom.

In the UK where it appears the A class is largely CDI based, it will set you back a cool $25,000 - 32,000 US - hardly the price point for the interim "forfour" 5-door that The Roger is looking to bail out his smartUSA venture?

To an earlier post of "Now if it could have removeable plastic skin, enlarge the front windshield for a lower hood and it would start looking more smart like" don't think looking like a smart accomplishes a darn thing if there is no smart DNA.



IMHO, removeable plastic skin really does not sell cars. Ask Jill and Government Motors how those plastic skins are working out for Saturn (I know, they weren't removeable)?

The long and short of this is, Roger's Business Plan was based on high gas prices, full employment and a strong economy. Today, we live in a very different world.

The basis of every true smart is the smart safety concept, the tridion safety cell and being environmentally friendly in manufacturing, usage and disposal.

Not sure how anxious smart is to allow The Roger to rebadge "not so smart" cars as smarts?

Last edited by MB DNA; 10-28-2010 at 07:57 AM.
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post #8 of 28 (permalink) Old 10-28-2010, 08:18 AM
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As stated in other threads. Smart USA needs to start marketing the car from the safety standpoint really advertise and stress how safe it is. Also, with the current push that all of us go "Green" emphasizing how "Green" the car is should help sales.


We thought we were buying it for the FUN factor and here we were being politically correct.
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post #9 of 28 (permalink) Old 10-28-2010, 08:19 AM Thread Starter
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Fully aware of who's rebadging what...

Quote:
Originally Posted by forestacademy View Post
A small flaw with your statement.


Mercedes is not rebadging the Nissan. smart USA (penske) is.

Also, a good number of those showrooms share a facility with Mercedes dealers, I bet they wish Mercedes was already bring the A class over here, but for some reason they are not.

Besides, the A class is huge compared to the smart or Mica
I just failed to finish the run on sentence with "that Penske wants to bring over".
It would still bring a lot of traffic to the smart centers and greatly help in connecting the smart identity to the Mother Ship.
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post #10 of 28 (permalink) Old 10-28-2010, 08:35 AM
 
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I'd have to agree--the A-Klasse is a bit too premium of a price, and the non-MBZ dealers would have trouble putting it alongside their KIAs (that one's for you Neon).

However, for your viewing enjoyment, here is the current model of the A Class. Pretty sweet looking

Last edited by Carl242; 10-28-2010 at 08:37 AM.
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