Join Date: Sep 2008
Location: southern Minnesota
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The roof underneath is a plastic roof that will develop micro scratches over time causing the adhesive for the vinyl covering to come loose.The only thing that an cure it is to replace the whole roof, or peel off as much as you can and paint it, or use a vinyl wrap.
I did a vinyl wrap on my Pure and it came out nice. The covering only lasts 5-7 years and then it starts to deteriorate. sometimes sooner or later depending on where and how the car is parked,
Bad news is they all do it eventually, good news is it is purely cosmetic.