New vehicle generation provides foundation for growth
2015: smart accelerates its success
smart is celebrating global success. The smart electric drive already accounts for almost one in four sales of the smart fortwo in the USA. And China is already smart's second most important market, just five years after the brand's launch there. Following a successful launch of the model initiative with the new smart fortwo and forfour in Europe, 2015 will see smart laying the foundations for sustained growth in the overseas markets.
"smart fortwo and smart forfour had a strong start in the market at the end of November. In 2015 we will be upping the ante: with the global market launch, with our fully automatic dual clutch transmission and with a broadening of the engine range to cover six versions," says smart boss Annette Winkler. "smart is the brand that pushes urban mobility and thereby sets the benchmarks. With extremely compact and agile models, the electric drive, the car2go car-sharing programme and many valuable features to make daily life easier, especially to facilitate parking. Thus, smart is far more than just a car."
There is a great deal of interest in the new smart generation: Almost a million people visited the smart roadshow promoting the launch of the new smart fortwo and smart forfour. 995,000 visitors took up smart's invitation to celebrate the joy of living in their cities and to experience the new smart models liveQ. Running from the end of July until November 2014, the smart roadshow's itinerary took it to 15 major European cities.
The market launch of the new smart models took place in many European countries on 22 November. In Germany alone, over 50,000 customers visited dealers on the launch weekend and over 6000 test drives were agreed upon. "For our smart dealers and for ourselves, this was a very special day that we had all been working towards for some months," notes Andreas von Wallfeld, Head of Sales and Marketing at Mercedes-Benz Cars Germany. "Apart from the exciting design, there has been a real buzz about the new driving experience and, in particular, the outstanding agility. The response gives us great grounds for optimism."
smart is preparing the ground for further growth with the launch of the dual clutch transmission in March, which is without parallel in the segment, and with the market premieres of the new smart generation in the USA and China in 2015. Today, both countries are already very important markets for the young Stuttgart-based car brand and saw rising sales figures also in 2014. In the United States, almost one in four smart sold was an electric drive in the last year. And only five years after smart's market launch, China already became the second-largest sales market for the smart fortwo in 2014, directly after Germany.
"In 2014, we planned lower worldwide sales due to the ramp up of our new models and reached our goals. In 2015 we will be launching the new models in our most important markets outside of Europe, and in 2016 we aim to build on this and play an instrumental role in shaping mobility and life in the world's cities on a sustained and sustainable basis," states Annette Winkler.
Here are some more topical facts:
Did you know that...
…China is now the second-largest market for smart after Germany? The first smart fortwos made their way to China in 2009. The smart brand now has 143 showrooms in 77 cities. Over 60,000 units have been sold to date. And the smart fortwo has been voted Chinese "Car of the Year" in its segment every year since its market launch.
…car2go is the largest car-sharing enterprise in the world? On 10 December 2014, smart's affiliated company welcomed its one millionth user overall in Florence, Italy. This makes the mobility service the largest car-sharing service worldwide. Since the company's launch, the white and blue fleet now totalling some 12,500 smart fortwos has chalked up over 32 million hire transactions and is on the road in eight countries and 30 cities.
…smart is now on the market in 46 countries all over the world? Over 1.7 million fortwos have been delivered worldwide since 1998.
…the smart sales and distribution network underwent substantial expansion in the final months prior to the launch of the new generation? The number of sales outlets has risen by 300 in the last four years, to a total of 1270, for example. China, the second-largest smart market, has witnessed particularly rapid growth: there are now more than 143 sales outlets in the Middle Kingdom, compared to just 16 in 2010
…the sales figures for the smart fortwo electric drive in the USA have risen from 10 percent (end of 2013) to 25 percent at present? In Germany the smart fortwo electric drive was the market leader in 2013 and currently ranks second in the registration statistics.
Source: New vehicle generation provides foundation for growth - 2015: smart accelerates its success | Daimler Global Media Site > Brands & Products > Mercedes-Benz Cars > smart
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