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post #1 of 8 (permalink) Old 04-16-2010, 07:41 PM Thread Starter
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Penske Remains Hopeful About Smart's Future in US

Penske Remains Hopeful About Smart Brand's Future in U.S.

Penske's top suggestion for Smart is to have the automaker look to Mini's business model for inspiration. What started as a lineup of Mini coupes and convertibles expanded to include the Clubman and soon the Countryman small crossover. Now that Daimler, Smart's parent company, has struck a deal with Nissan/Renault, new product for the smart lineup is a possibility. Renault's Twingo subcompact and a Smart Forfour is being prepared for a few years down the road.

"By varying the wheelbase length of the current mid-engine platform, we could develop additional models, with 2+1 or 2+2 seating," said Anders-Sundt Jensen, head of Smart, to Automotive News.
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post #2 of 8 (permalink) Old 04-16-2010, 08:32 PM
 
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Having more than just one engine on offer would be a good start. MINI always had two. Having OE wide tires available on the pulse model would be another good move.
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post #3 of 8 (permalink) Old 04-16-2010, 11:50 PM
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Smart is here to stay. Old Saying: Easier to sell a young car to an older driver than an older car to a young driver. Badge engineered RWD Twingo is a winning idea. We need 7 speed (or more) DSG's, MHD's, Diesels, 3 seat benches w/ colum shifters. Options Options Options. Different strokes for different folks.
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post #4 of 8 (permalink) Old 04-17-2010, 07:29 AM
 
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Originally Posted by rfernatt View Post
Penske Remains Hopeful About Smart Brand's Future in U.S.

Penske's top suggestion for Smart is to have the automaker look to Mini's business model for inspiration. What started as a lineup of Mini coupes and convertibles expanded to include the Clubman and soon the Countryman small crossover. Now that Daimler, Smart's parent company, has struck a deal with Nissan/Renault, new product for the smart lineup is a possibility. Renault's Twingo subcompact and a Smart Forfour is being prepared for a few years down the road.

"By varying the wheelbase length of the current mid-engine platform, we could develop additional models, with 2+1 or 2+2 seating," said Anders-Sundt Jensen, head of Smart, to Automotive News.
I'm glad to see that they're looking at MINI for a business model because MINI has already been down this path & has done so successfully. They had to gain acceptance for a car that did not fit existing American tastes. Their sales were almost identical to smart's in the first year, which was 2001 I think. They then doubled their sales over the next 6 years before the recession & only dropped about 10% during the recession. I think there are other aspects of the MINI business model that they could benefit from.
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post #5 of 8 (permalink) Old 04-17-2010, 03:14 PM
 
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penske evil

penske evil
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post #6 of 8 (permalink) Old 04-17-2010, 04:47 PM
 
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Originally Posted by Bill Marshall View Post
. I think there are other aspects of the MINI business model that they could benefit from.
Around here, MINI runs a heavy radio advertising campaign, promoting things like their free 3 yr/36k mi routine maintenance.
(See, it works)
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post #7 of 8 (permalink) Old 04-17-2010, 04:48 PM
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Originally Posted by belkin666 View Post
penske evil
Without Penske we would only have the GNK conversion's in the states



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post #8 of 8 (permalink) Old 04-17-2010, 05:15 PM
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Originally Posted by forestacademy View Post
Without Penske we would only have the GNK conversion's in the states
He owns a 450... I'm betting he'd be ok with that.
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