smart worldwide sales as of April 6, 2016 - Smart Car Forums
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post #1 of 11 (permalink) Old 04-07-2016, 09:11 AM Thread Starter
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smart worldwide sales as of April 6, 2016

From Daimler.com:

While smart first quarter worldwide sales were up +23.3%, what's interesting is the sales numbers for North America and the US in particular:

Mercedes-Benz unit sales
North America: -0.9%
USA: -3.1

Mercedes-Benz car sales were down 3% YTD in the USA, but smart sales were down 15% YTD
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post #2 of 11 (permalink) Old 04-07-2016, 09:51 AM
 
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Glad that the smart brand is doing so well worldwide.

Hopefully the clarity of these statistics will add some beneficial pressure to the North American marketing team.
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post #3 of 11 (permalink) Old 04-07-2016, 07:18 PM
 
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Originally Posted by stevenvillatoro View Post
Hopefully the clarity of these statistics will add some beneficial pressure to the North American marketing team.
Perhaps they should have prioritized the electric drive variant...
Personally, that is the only way I'd pick drive a 453.

Then again, Tesla has stolen some of the air in the room for EV's in the past week, not sure how Smart will react to that.
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post #4 of 11 (permalink) Old 04-07-2016, 07:32 PM
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Its tough to buy when you cannot get one with the options you want and you cannot order it.
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post #5 of 11 (permalink) Old 04-08-2016, 05:23 AM Thread Starter
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I guess a 15% slump in first quarter sales is no cause for alarm at the Atlanta complex...
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post #6 of 11 (permalink) Old 04-08-2016, 05:50 AM
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Well with the folks @ smartUSA standing around the water cooler singing "Don't Worry, Be Happy" we should probably just "Let It Go?"
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post #7 of 11 (permalink) Old 04-08-2016, 07:19 AM
 
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Mercedes car sales are in trouble too, which is an interesting development. From my perspective, their styling is terrible, but I am not sure that's the reason....
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post #8 of 11 (permalink) Old 04-08-2016, 07:44 AM
 
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Mercedes car sales are in trouble too, which is an interesting development.

By what measure, Mike?

As of this week, Mercedes continues to dominate luxury car sales, having recaptured the segment from BMW.

Styling is subjective, but is currently considered a strong point for Mercedes.
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post #9 of 11 (permalink) Old 04-08-2016, 07:56 AM Thread Starter
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As noted above, M-B's USA sales were down 3.1% for the first quarter 2016, while they were up 23% in other markets.
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post #10 of 11 (permalink) Old 04-08-2016, 08:38 AM
 
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Fuel prices are at the lowest here in NA. Other car manufactures, are offering larger vehicle with better gas milage. That got to be hurting the smart car sales numbers here.
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