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post #1 of 12 (permalink) Old 12-05-2007, 03:30 PM Thread Starter
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New Videos from Smart USA

smart USA has released some promotional videos for the new car featuring Dave Schembri and Anders Jensen

http://www.youtube.com/profile?user=smartfortwo2008

Last edited by SMART; 12-14-2007 at 07:18 PM.
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post #2 of 12 (permalink) Old 12-05-2007, 03:58 PM
 
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Garage
*chuckle*

(Wavin' at ya, Dave...)

;)
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post #3 of 12 (permalink) Old 12-05-2007, 03:58 PM
 
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Anders Jensen ride along

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/3cEfxTVDgg8&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/3cEfxTVDgg8&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
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post #4 of 12 (permalink) Old 12-05-2007, 04:06 PM
 
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I kept waiting for something to happen to make this ad campaign clever or at least a clever spoof. Sadly it will do more damage than good, positioning smart right up there with a back lot used car.

Please, Please, Please - realize your target buyer and ask; is this the kind of campaign that will get their interest in your product? Youtoob = yes, used car dealer home video = no. You are selling a sophisticated, well constructed, ahead-of-its-time, forward thinking product, this campaign is none of that.
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post #5 of 12 (permalink) Old 12-05-2007, 04:27 PM
 
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This is why, us marketing types never allow the CEO to star in the product comercials. Then again it is YouTube, and here to Dave for being the stand up guy on a windy cold day.
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post #6 of 12 (permalink) Old 12-05-2007, 04:36 PM
 
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Cool videos.
36MPG? Isnt that alittle low, i was expecting 40+?
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post #7 of 12 (permalink) Old 12-05-2007, 05:16 PM Thread Starter
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Quote:
Originally Posted by TOOL GD3 View Post
Cool videos.
36MPG? Isnt that alittle low, i was expecting 40+?
Well we don't want this to turn into yet another fuel economy thread (plenty of those already), but they are talking 36mpg under the new 2008 standard. Under the old 2007 standard it would have been 42mpg (40 city / 45 highway). Look on www.fueleconomy.gov if you want more info and to compare to other vehicles.

Last edited by MicroNut; 12-05-2007 at 06:13 PM.
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post #8 of 12 (permalink) Old 12-05-2007, 08:03 PM
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Nice video a little dry and a lot of sales talk, but I still love any video's of the smart, here is my favorite video, from Jay Leno:

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/tHSBlNmEdlQ&rel=1&border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/tHSBlNmEdlQ&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
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post #9 of 12 (permalink) Old 12-05-2007, 08:12 PM
 
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Quote:
Originally Posted by kmeinhold View Post
I kept waiting for something to happen to make this ad campaign clever or at least a clever spoof. Sadly it will do more damage than good, positioning smart right up there with a back lot used car.

Please, Please, Please - realize your target buyer and ask; is this the kind of campaign that will get their interest in your product? Youtoob = yes, used car dealer home video = no. You are selling a sophisticated, well constructed, ahead-of-its-time, forward thinking product, this campaign is none of that.

I would put these in the class of viral video. Real, mostly unstaged and placed where people like us will talk about, re-post, email to friends, discuss, dissect and analyze. Get people to post it on a BB and talk about it, then its a success... oops... seems to be working!

If you want to see some real creative stuff, check this out. Its old, but good.

<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/elZh4mi5qIA&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/elZh4mi5qIA&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>
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post #10 of 12 (permalink) Old 12-18-2007, 08:53 AM
 
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New old audio of Smart Car President USA.

http://www.wjr.com/Article.asp?id=438024&spid=6525
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