Vol.16 in this issue
.01>> from the smart USA team
.02>> "start smart Guide" videos on smart USA insider
.03>> the most fuel efficient all gas powered vehicle in the U.S.
.04>> national, regional and local auto shows
.05>> smart fortwo scores high on Consumer Reports Reliability Study
.06>> 20,000th smart fortwo sold in USA
.07>> smart ART
.08>> small car, big savings
16.01>> from the smart USA team
Dear smart Enthusiast,
Thank you for your continued interest in the smart brand. If this is your first e-newsletter – welcome to the smart USA family.
As we approach this Thanksgiving, we wanted to recognize some of the many milestones that we have achieved together this year. We have 73 dealerships operational in 35 states that have delivered over 21,000 smart fortwos to new customers. The 2008 smart fortwo coupe received the highest ratings for front and side crashworthiness from the Insurance Institute of Highway Safety (IIHS). The EPA named the smart fortwo as the most fuel-efficient non-hybrid vehicle in the United States today. We have been featured in almost every major national publication and television news show. And smart USA debuted our brand new model, the smart fortwo BRABUS, at the LA Auto Show on Thursday, November 20.
But the most amazing accomplishment is having had the support of you, our smart enthusiasts. Your excitement for this brand has made our launch and first year of business very rewarding. This is especially evident by the thousands of owners, reservation holders and enthusiasts that have joined smart USA insider
, our exclusive smart social networking website. In short, you have all shown that a small car with a big heart can begin to change the landscape of American highways from coast to coast.
On behalf of all of us at smart USA and the smart USA dealer network, we would like to take this opportunity to thank you for your continued support.
Kind regards and Happy Thanksgiving,
President, smart USA
16.02>> "start smart Guide" videos
The smart fortwo is truly a unique vehicle, full of fun idiosyncrasies that only smart owners know and love. Though the trained Brand Specialists at smart centers across America do their best to walk each new owner through all the special features of the smart fortwo during each delivery, sometimes owners are just too excited to get out of the dealership and drive their new “baby” home. So smart USA has created a short series of helpful video vignettes for owners called the “start smart Guide Videos” on the videos tab of smart USA insider
. These videos fully explain some of the features that make the smart fortwo so special, like the automated manual transmission, the rear tailgate, and even the windshield wiper/washers. The videos are also a great preview for new owners and reservation holders on what they can expect when they take their new smart fortwo home. You can view and share the “start smart Guide Videos” by clicking here.
In addition, smart USA will now also include a new quick reference guide called the “start smart Guide” for all 2009 models. These guides will be included in the Owner’s Literature Kits located behind the passenger seat in your smart fortwo. We recommend new owners take a moment to review these helpful guides during delivery and place them in the glove box. Like the video vignettes, the “start smart Guide” outlines many smart fortwo features in an easy-to-understand way. Features include those shown in the videos, as well as radio controls, door locks, lights on the dashboard and more.
smart USA trusts that both the new “start smart Guide” and “start smart Guide Videos” will be helpful tools for new, existing and future owners of smart fortwos around the country.
16.03>> the most fuel efficient all gas powered vehicle in the U.S.
We all know that the smart fortwo is not just all about fun, but also about being green: environmentally friendly production, low emissions and high gas mileage. It makes a difference when an organization like the Environmental Protection Agency (EPA) ranks the 2009 smart fortwo as the most fuel efficient, non-hybrid vehicle in the United States in its 2009 Fuel Economy Guide. In fact, the guide places the smart fortwo as fifth overall in the ranking for fuel efficiency.
The 2009 smart fortwo achieves an average of 41 miles per gallon on the highway according to 2009 EPA regulations. This is because the smart fortwo is powered by a state-of-the-art, compact, and very efficient three-cylinder gasoline engine. The vehicle already exceeds the goal set by Congress for the vehicle fleet and is classified as an Ultra-Low Emission Vehicle by the California Air Resources Board (CARB). It is also certified by EPA as a “Smartway” vehicle, which indicates good environmental performance, placing it among the “greenest” vehicles on the market.
The ecology of the smart fortwo extends into its component materials and the manufacturing processes used to produce it. The “smartville” factory in France, where the vehicle is produced, is one of the most modern and environmentally friendly plants in the world. And the smart fortwo embodies this down to the smallest part. Not only does the vehicle use recycled materials for the bodypanels, dashboard and wheelhouses, but also up to ninety-five percent of the smart fortwo is recyclable at the end of its lifecycle.
Being green has never been easier for a smart fortwo owner!
16.04>> national, regional and local auto shows
The 2009 smart fortwo will be touring the country beginning this fall at a series of auto shows around the United States.
The first of the national shows is the Los Angeles Auto Show at the Los Angeles Convention Center. The public show runs from November 21-30, including Thanksgiving weekend. At the show, smart USA is displaying the new 2009 models, including the new rally red and gray metallic bodypanels. And even more exciting news: smart unveiled the 2009 smart fortwo BRABUS model, which will go on sale in early 2009. For more details about the LA Auto Show, visit LA Auto Show
The smart fortwo will also be on display at the North American International Auto Show in Detroit, Michigan in January, as well as the Chicago Auto Show in February and the New York International Auto Show in April. To find out if the smart fortwo will be on display at a local or regional auto show in your area, please contact your local smart center.