The people behind the teeny smart fortwo are big on making sure you know how small the car is (2.6 metres long, for the record).
But apparently it wasn't enough for them to deliberately not capitalize their company or model names. That's why their new miniature smart billboards popping up around Toronto, placed there by ad agency BBDO, says Auto123.com
The new campaign - tagline: "small is beautiful" - sees the billboards on telephone poles and park lawns. BBDO is calling the ads space-conservative and Eco-friendly.
Smart has not yet said where they will be erecting the matching new ant-sized fortwo dealerships.