Today marks the launch of our National Marketing Campaign, giving smart a new face and brand direction!
This comprehensive campaign spans all marketing channels – focused on creating our brand image and elevating awareness of both the brand and the vehicle.
We are thrilled to announce that the first ever national smart TV commercial hit the airwaves this morning on shows such as Good Morning America and the Today Show. This commercial, titled ‘unbig’, will continue to run for the next two weeks on Network Television to generate broad reaching exposure for our launch.
Network highlights include:
>> Presence on all four major networks for the Fall Season Premiers. Look for smart on such shows as Dancing with the Stars, Grey’s Anatomy, NCIS LA, Parks and Recreation, Blue Bloods, and many
>> Two weeks on early and late night television – the smart commercial will be seen on The Early Show and Late Night with Jimmy Fallon, along with other favorites.
>> Jimmy Kimmel will feature smart with a custom live commercial during his show tonight!
Network television will then be followed-up with National Cable and Spot TV for the remainder of 2011. A total of 19 networks will be showing our smart commercial, from the broad (TNT, Bravo, USA) to
the niche (Planet Green, Logo, IFC) cable network channels.
Going further inside, the digital media campaign will begin the week of September 26th with banner ads and homepage takeovers.
Social Media & Website
Be sure to check out smart on Facebook (facebook.com/smartusa), Twitter (twitter.com/#!/smartcarusa) and YouTube (youtube.com/smartusafortwo). Facebook and Twitter now have a new look and feel to match our marketing campaign. You’ll also be able to view the smart commercial on both our Facebook and YouTube channels!
Lastly, I invite you to visit the all-new face of smartusa.com. Our homepage has a completely new look that includes mobile and tablet platforms (iOS and Android) to further reinforce the smart brand experience.
We’re truly excited about this new face and direction for smart – and we look forward to sharing in this excitement with you!
smart Marketing & Brand Management
Daimler Vehicle Innovations, LLC