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Discussion Starter #1
Good morning everybody!

I am doing a sales and marketing project and I chose to do the smart car. I felt that I could come up with a print ad, billboard, radio ad and tv commercial as a part of the sales project and what better place to display my creations than with you! I hope you enjoy them as I finish them!

Sincerely,
Brett
 

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Brett,

Nice start on your project!

As you know, the idea behind marketing is to increase sales. It may be helpful to have this group see your marketing plan, rather than just your advertising materials. Remember, you are doing a real world project, where things have to be paid for, not just an academic exercise...even though it is for school.

Since you will not be paying for these things out of your own pocket, you will have to convince someone with more money than you to fund you efforts...sort of like Shark Tank on TV.

What age groups are you targeting?
What will your ad budget be?
Where will the best place be to send you money? Print/TV/Radio/Social Media??
How will you know if your marketing plan is successful?
How much of an increase in sales do you have as a goal?

From what I can see, you only have an actual smart car in one of your items above, the rest have just the tridion cell. While 90% of this forum will know what a tridion safety cell is...what it looks like and its purpose, I am not sure the general public will know that the metal frame displayed belongs to a smart car. The logo by itself may not tie things together, either. I would recommend you help the less educated by adding the car to your print and roadside ads.

For your voice overs, consider getting excited, like the folks who are in your local car dealership commercials. Alcohol may help you get that loud/obnoxious tone in your voice. :eek:

Just some thoughts from an old guy...

Dave
 

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I think the NHTSA rating shown is misleading; the smart is rated as 4 star driver side, 3 star passenger side (both frontal crash); in a side crash, the driver side is rated 5 star. There is also a safety concern in the side crash scenario:
"Safety Concern Driver: During the side impact test, the driver door unlatched and opened. A door opening during a side impact crash increases the likelihood of occupant ejection."

This is for a 2010 model, the last year the full crash rating info is available. :)

2010 Smart Fortwo 2-Dr. w/SAB | Safercar -- NHTSA
 

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Discussion Starter #17
I think the NHTSA rating shown is misleading; the smart is rated as 4 star driver side, 3 star passenger side (both frontal crash); in a side crash, the driver side is rated 5 star. There is also a safety concern in the side crash scenario:
"Safety Concern Driver: During the side impact test, the driver door unlatched and opened. A door opening during a side impact crash increases the likelihood of occupant ejection."

This is for a 2010 model, the last year the full crash rating info is available. :)

2010 Smart Fortwo 2-Dr. w/SAB | Safercar -- NHTSA
Shhh...nobody need to know :wink:
 

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Discussion Starter #18
And as a marketing standpoint, it's technically correct since the NHTSA portion isn't specifying which received 5 stars. :)
 
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